Josh Zolotor Search Marketing - Service Noodle

About Us

Josh Zolotor of Service Noodle is your premier online marketing consultant in Sedalia Mo. When it comes to online marketing there are a lot of small things that affect where you will be placed on the search engine, Josh Zolotor knows what it takes to get your business on the first page of Google. Josh Zolotor works with numerous companies in the Sedalia MO and Warrensburg MO area with their online marketing strategies.
There are many different avenues where you can market you self-online and without a professional who knows where people are looking for certain industries then it could be hard for a company to do it correct themselves. Josh Zolotor of Service Noodle breaks down online search marketing into 5 categories.

1. Mobile Optimized Website

With approximately 90% of the U.S. population owning cell phones, according to CTIA’s semi-annual wireless industry survey, and 29% of all searches going to Google coming from the smart phone it is very important that a mobile optimized website be in your marketing campaign. With Google giving priority to web sites that are mobile friendly now, it’s not going a great customer service amenity, but a necessity to be able to come up on the first page of Google.

2.  Social Media

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns
Basic Strategy: If you haven’t signed up for Facebook yet, you absolutely should as soon as possible. Once you’ve signed up, you should also consider securing your company’s username. Be aware, however, that if you reserve your company name for your personal account, you won’t be able to use it for your Business Fan Page (more on those in the Advanced Strategy), so you may want to create a Page before registering your company’s name. But while you can do all this yourself, Facebook has become another great way to get your business on the first page of Google, and if you would like that to be another engine to drive business through Google, then you need to contact a search marketing professional, so contact Josh Zolotor in Sedalia MO.
 

3. Google Places (Google Maps)

Google places is the quickest way to be on the first page of Google but it is also the least affective way to gain new clients on Google. Places, or maps, will only come up for your physical location, so if you’re a contractor who doesn’t have a physical location then the map will not work for you. Also if you are trying to marketing to outside your community your map also will not generate. Online marketing is very complex and none greater than the balancing of Google places. While you need to be there it isn’t the end all be all when you are there. Contact your search marketing consultant to optimize your Google places and make it work for you.

4. You Tube

Lastly, with the explosion of Internet video consumption, it is assumed that mobile video will also be largely adopted in the coming years. While video isn’t a huge focus for advertisers right now and many cite broadband and technology inadequacies as barriers, many predictive stats tell the story of video’s increasing importance.
The number of mobile video viewers in the U.S. will grow nearly 30% in 2012 to reach 23.9 million, according to eMarketer’s forecasts, representing a reach of about 7.7% of the total U.S. population and just under 10% of mobile phone users. Those numbers are set to double by 2013 and increase still further in 2014.
By 2013, some even believe that video will be so widely adopted that it will be a significant driver of mobile data usage — occupying an estimated 66% of mobile traffic. With video taking an increasingly important role in the mobile market, contact Josh Zolotor of Service Noodle to take advantage of your you tube videos and have them come up on the first page of Google
 

5. Just Being Findable

This is the last step but I would say the most important step in online marketing. You have to make yourself findable to your customers. And in today’s world that is being on page one of Google. I hate to say this but if your customer cannot find you on page one, then you are out of business to your customer. Less than 5% of searches go past page one when looking for a local business. That’s why it is essential in today’s market place to be findable on Google.

Search marketing includes the various search marketing services if a web site owner feels like hiring a search marketing professional in order to support the web site, optimize it and promote it. In some cases, it is rather profitable to pay a pro than to waste time or strength for the search marketing job. In this case, a search marketing expert is able to work out a good search marketing strategy to bring the web site into the search top.

As a result, search marketing appeals to be a helpful method for the search marketing services providers, the web sites owners themselves and the customers, too.

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